I hope you are having a wonderful day. I recently had a casual conversation that turned into an insightful interview with skincare brand owner Sandra Mihailova.
For those of you who don’t know, Sandra is the founder and owner of A’Ferreira
that produces 100% Pure Waterless and vegan-friendly skincare.
Her new body butter is not only hydrating, nourishing but will also leave your skin firm and glowing because of its luxurious moisture-rich Brazilian plant-based body butter!
She told me about her journey and the following are the interview questions that I found interesting enough to share with you guys.
When did you start this brand?
Sandra: My first product is on sale now, but there are a few more to come.
Well, it’s beautiful and aesthetic Do you have any advice for someone who is just starting out?
Sandra: My advice is to never give up! There always will be some doubts or lack of self-esteem, but don’t let it put you down or stop what you have started. These feelings are temporary and not worth listening to.
For someone who is just starting out, a lack of capital can be a big obstacle. Did you face that? If yes, how did you overcome it?
Sandra: I’m building my business from paycheque to paycheque. Also, I am a single mum and work nights, so everything is possible.
When we want to build something we have to learn to say ‘no’ to our bad habits or just to choose between going out on Friday night and staying home instead and saving up a little bit. (Just an example).
Also, you don’t need to make many products when you start, less is better than more. Start with one!
Starting from scratch can be quite a daunting process. Did you take any courses or join a certificate program to gain a deeper understanding of the formulations of skincare products?
Sandra: I didn’t do any specific courses but was learning from different videos on YouTube and reading a lot of information while doing research. And of course, you have to practice too. My products also went through a Cosmetic Safety Assessment.
My products don’t contain water; this means no preservatives or any other chemicals are needed. They are 100% pure oils and butter.
Entrepreneurs often face tight competition in the beauty industry. Did you employ any marketing strategy that worked in your favor?
Sandra: It is very true. If you want somebody to buy your product, you have to stand out. It is very important to find your niche. No, I do all myself at the moment but have thought maybe should employ one.
While doing your research, did you find any resource or material useful, like any course/ Youtube video or books that you would like to share?
Sandra: I found Formula Botanica and Skincare Entrepreneur masterminds. I think they are amazing and you can learn so much from them. I highly recommend it.
What would you like to tell everyone about your new product?
Sandra: My product is made with love and passion for nature and it is made only from Brazilian botanicals to make every amazing person out there skin healthy, supple, hydrated, and glowing.
And yeah, that was it. We had a little chat here and there, but the above conversation I felt worthy enough to share with you guys. I hope you get some inspiration from this and kick start your own business soon.